We are looking for a creative, detail-oriented, and results-driven Digital Marketing, Newsletters & CRM Coordinator to join our team. This role plays a key part in supporting the leasing and visibility efforts of our residential and commercial properties by managing digital campaigns, optimizing our CRM, and creating engaging content for social media.
TASKS
Digital Marketing Strategy, Campaigns & Newsletter
- Participate in the planning and execution of B2B and B2C digital marketing strategies for current properties and upcoming projects.
- Manage and optimize digital advertising campaigns on Meta, Google, and other platforms.
- Prepare mailing lists, execute marketing campaigns, and support lead generation initiatives.
- Collaborate with external vendors for the creation of digital marketing materials.
- Ensure real estate listings are regularly updated and optimized across various platforms.
- Stay current with industry trends and continuously develop marketing and technical skills.
CRM, Automation & Optimization
- Manage and optimize the CRM database (HubSpot): data accuracy, segmentation, compliance, and best practices.
- Deploy, manage, and improve marketing automation workflows.
- Integrate AI into marketing processes to enhance performance, personalization, and efficiency.
- Ensure the proper functioning and integration of related systems (HubSpot, Building Stack, CallTrackingMetrics), and maintain up-to-date leasing documents and listings.
Social Media Management
- Design and execute a content strategy for Instagram accounts of residential properties (posts, stories, videos, reels).
- Capture high-quality on-site photos and videos showcasing units, common areas, exteriors, and lifestyle.
- Write compelling captions and ensure brand-aligned visual and editorial coherence.
- Develop organic growth strategies (follower growth, engagement, cross-property content), and manage post boosting as needed.
- Conduct competitive monitoring and stay on top of trends to keep Forum ahead of the Montreal market.
- Monitor performance and prepare a monthly report on key performance indicators (KPIs), including recommendations.
Website & SEO
- Maintain up-to-date and optimized residential property websites according to SEO best practices.
- Conduct keyword research, monitor SEO performance, and propose ongoing improvements.
- Ensure content consistency with brand identity and maximize organic lead generation.
Analytics, Reporting & Collaboration
- Use analytics tools (Google Analytics, HubSpot, Meta Ads Manager, etc.) to track campaign performance.
- Generate weekly and monthly reports on KPIs and propose strategic recommendations.
- Collaborate with internal teams, tenants, partners, and vendors to ensure message and goal alignment.
- Support broader marketing initiatives in collaboration with the Marketing Manager.
SKILLS
- Bachelor’s degree in marketing or a related field
- Minimum 3 years experience in digital marketing and social media management—experience in real estate or hospitality is an asset.
- Real estate and customer experience background (an asset)
- In depth WordPress knowledge for website management
- Strong visual content creation skills (photo, video, basic editing, and curation).
- Solid understanding of social media platforms (Instagram, Facebook, LinkedIn) and content scheduling tools.
- Familiarity with CRM platforms (e.g., HubSpot, Salesforce, or equivalent)
- Proficiency in SEO, Google Analytics, and digital ad performance tracking.
- Knowledge of graphic design tools such as InDesign, Photoshop, or Illustrator (an asset)
- Excellent organizational, writing, and communication skills.
- Creative, curious, flexible, and a team player.
- Bilingual (French and English) preferred.
